The National Football League (NFL) is exploring opportunities to establish a more permanent presence in South America, particularly in Brazil. Discussions are underway between Brazilian officials and the league to secure a multi-year contract that could see Brazil hosting up to two games annually. This move aligns with the NFL’s broader strategy to expand its international reach, targeting eight overseas games in 2025. Commissioner Roger Goodell has expressed optimism about Brazil's potential as a host country, emphasizing the league's commitment to growing the sport globally.

Brazilian tourism leaders are enthusiastic about the prospects of a long-term deal, seeing it as an opportunity to boost local economies and foster greater interest in American football. The success of the first-ever NFL game in São Paulo has demonstrated significant fan engagement and economic benefits, solidifying Brazil's position as a viable market for future events. With plans to potentially expand to other cities like Rio de Janeiro, the NFL aims to capitalize on this growing enthusiasm.

NFL Eyes Multi-Year Commitment in Brazil

The NFL is considering a multi-year agreement with Brazil, which would involve hosting up to two games per year. Gustavo Pires, president of São Paulo tourism, highlighted the mutual benefits of such a partnership. He emphasized that a longer-term contract would allow both parties to collaborate more effectively, promoting the sport and generating employment and income through each event. The league's interest in extending its stay in Brazil stems from the overwhelming success of the Eagles-Packers matchup in São Paulo, which not only sold out quickly but also attracted nearly three million viewers online.

Pires explained that the first NFL game in Brazil generated substantial economic impact, creating over 12,500 jobs and contributing $61 million to the local economy. This event drew the largest number of American visitors to Brazil for a single-day event. The enthusiasm surrounding the game was evident, with tickets selling out within two hours and long lines forming at box offices. Pires, who will attend Super Bowl LIX as an NFL guest, initially proposed the idea to Commissioner Goodell during a London game in October 2023. His confidence in São Paulo's capacity to host large events was instrumental in securing the league's attention.

Building Momentum for Future Games in Brazil

Beyond São Paulo, there is growing interest in expanding NFL games to other parts of Brazil. Marcelo Lazoski de Paiva, marketing director of Effect Sports, envisions future matches being held in cities like Rio de Janeiro and northeastern Brazil. The rise in NFL interest among Brazilians, from 3 million in 2014 to 38 million in 2023, underscores the untapped potential of the sport in the country. While Arena Corinthians remains the preferred venue due to its size and facilities, the league is mindful of improvements needed for the soccer-oriented turf.

The NFL has already announced five international games for 2025, with London hosting three, Madrid hosting Spain's first NFL game, and Berlin welcoming the Colts. As the league finalizes terms with Brazil, it is also considering returning to Mexico City and possibly venturing into Ireland. The cancellation of games in Mexico City due to stadium renovations for the 2026 World Cup provided São Paulo with the opportunity to host its inaugural NFL game. Moving forward, the league aims to build on this momentum, fostering a sustainable and exciting presence in Brazil and beyond.