Fast food enthusiasts in South Jersey are in for a treat as the renowned Roy Rogers chain is making a comeback. After being absent for decades, this Maryland-based company is set to open its doors in Cherry Hill in spring 2025. The anticipation is palpable as the community eagerly awaits the return of their favorite burgers, roast beef sandwiches, and the iconic Fixins Bar.

Bringing Back a Legacy

Jim Plamondon, co-president of Roy Rogers Restaurants, expressed his excitement, stating, "We could not be happier to bring our USDA choice top round roast beef, juicy burgers and fresh, hand-breaded fried chicken back to Cherry Hill. Roy’s legacy fans will be thrilled to see the iconic Fixin’s Bar and use our signature sauces to customize their favorite sandwiches and tenders. New guests will be pleased with our diverse menu and quality beef, burgers and chicken you can’t find anywhere else."

The New South Jersey Spot

The new South Jersey location of Roy Rogers will be situated at 614 Haddonfield Rd. in a 3,300-square-foot building that previously housed PDQ before its sudden closure last November. This prime location is sure to attract a large number of customers who are eager to experience the flavors of Roy Rogers once again.

The fast food chain made its departure from South Jersey and the Philadelphia region in the 1980s. However, it has since made a comeback with two New Jersey locations (Brick and Pine Beach) and a total of 38 locations throughout six states: Maryland, New Jersey, Pennsylvania, West Virginia and Virginia. Its menu offers a wide variety of options including burgers, roast beef sandwiches, fried chicken, breakfast sandwiches, milkshakes and more. The popular Fixin’s Bar, with sliced tomatoes, onion, pickles and lettuce, is a must-try for burger lovers.

During the 1960s, 1970s and 1980s, Roy Rogers restaurants were extremely popular, operating over 600 locations in the Northeast. But in the 1990s, the chain's physical footprint began to decline after the parent company, the Marriott Corp., sold its rights to Hardee’s. Now, with the return to South Jersey, the chain is looking to build on its success and expand even further in the market.

Meeting Fan Demands

Joe Briglia, director of real estate and franchise development, shared that they have received an overwhelming number of requests from loyal Roy Rogers fans for a location in this area. "We’re delighted to make it a reality. We plan to build on this success and expand even further in the market," he said. This shows the strong following that Roy Rogers has and the eagerness of fans to have a local place to enjoy their favorite meals.