In a significant move for the world of extreme sports, Jeremy Bloom, a former Olympic skier and Colorado Buffaloes football star, has been named the new CEO of the X Games. This transition marks a pivotal moment for Bloom, who grew up inspired by the X Games during its early years. The 2025 Winter X Games, set to return this week in Aspen, will be the first under Bloom's leadership as he aims to revolutionize the event with innovative changes. These include a team-based league format, AI judging, sports betting integration, and a focus on creating more engaging content for fans across various platforms. Bloom's vision is to enhance the experience for both athletes and spectators, ensuring that the X Games remain at the forefront of extreme sports.

Bloom's connection to the X Games dates back to his teenage years when he was captivated by the sport's rebellious and counter-culture nature. As he explained in an interview, "I remember being inspired by these athletes basically inventing new sports." Now, as CEO, Bloom plans to introduce a team-based league format starting in 2026, featuring 10-athlete teams with equal representation for men and women. This new structure will add layers of competition and stakes, offering contracted salaries, health care, and travel stipends to athletes—a first for many in extreme sports. Bloom believes this change will provide much-needed support for athletes who often juggle other jobs to pursue their passion.

Another groundbreaking initiative is the introduction of AI technology developed in collaboration with Google Cloud. This experimental tech, while not affecting final scores at the 2025 event, could play a crucial role in future judging processes. Additionally, X Games has partnered with ALT Sports Data to allow regulated sports betting on the Winter X Games for the first time. Bloom emphasizes the importance of adapting to modern media consumption habits, focusing on platforms like Snapchat, Instagram, and TikTok to reach younger audiences. "Fans no longer sit in front of a TV for hours," he noted, highlighting the need for more immersive and accessible content.

Beyond his professional achievements, Bloom's roots in Northern Colorado have shaped his perspective on sports. Growing up in Loveland, he was surrounded by a family that prioritized outdoor activities, fostering his love for winter and extreme sports. "I grew up in the greatest state here in Colorado," he said, reflecting on his childhood filled with hiking, biking, skiing, and snowball fights. Bloom remains closely connected to his alma mater, the University of Colorado, where he starred as a wide receiver and punt returner. He also expressed admiration for Deion Sanders' impact on CU football, noting how the coach has revitalized the program and the Boulder community.

Bloom's advocacy for athlete compensation began long before it became mainstream. In 2004, he sued the NCAA over its ruling that made him ineligible to play football after receiving sponsorship money for his skiing career. Though he lost the case, Bloom's efforts laid the groundwork for today's Name, Image, and Likeness (NIL) rights. He remains critical of the NCAA's handling of NIL but is proud of the progress made. "It’s a fundamental right in this country," he stated, emphasizing the importance of fair compensation for college athletes.

With Bloom at the helm, the X Games is poised to enter a new era. His vision for a team-based league, enhanced media strategies, and greater support for athletes promises to elevate the event and ensure its continued relevance in the world of extreme sports. Bloom's journey from a young fan to CEO underscores his deep commitment to the sport and his desire to create lasting change for future generations of athletes.