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Kroger Launches 2024 Food Angel Tree Program with The Salvation Army

Nov 25, 2024 at 10:34 PM

NASHVILLE, Tenn. (WSMV) – In a heartwarming gesture during the holiday season, Kroger has initiated its 2024 Food Angel Tree program in collaboration with The Salvation Army. This initiative aims to offer crucial support to families facing difficulties. Kroger customers now have the opportunity to make a significant impact by purchasing a $25 Food Angel at checkout. The deadline for this is December 29, enabling them to provide a Christmas meal to an Angel Tree family. The Food Angel Tree program is an integral part of Kroger's Zero Hunger | Zero Waste initiative. This initiative strives to eradicate hunger within its communities and minimize food waste. As Lauren Bell, the Corporate Affairs Manager for Kroger, stated, "We are extremely delighted to join hands with the Salvation Army once again for the Food Angel Tree program. Our customers and associates hold a deep commitment to assisting others, and this initiative presents a straightforward yet highly meaningful way to ensure that families in our communities have food on their tables during this Christmas." The funds generated through this program will also play a vital role in supporting The Salvation Army's year-round programs and services that uplift individuals and families. It is a wonderful collaboration that brings together the efforts of Kroger and The Salvation Army to make a positive difference in the lives of those in need.

Kroger's Holiday Initiative - Spreading Joy through Food

How the Food Angel Tree Program Works

Kroger's 2024 Food Angel Tree program operates in a simple yet effective manner. Customers, upon reaching the checkout counter, can choose to purchase a $25 Food Angel. This small act of kindness directly contributes to providing a Christmas meal to an Angel Tree family. The program's seamless integration with Kroger's existing operations ensures that customers can easily participate and make a meaningful difference. It is a convenient way for shoppers to give back during the holiday season and help those facing challenges.

The partnership between Kroger and The Salvation Army is the backbone of this initiative. The Salvation Army's extensive network and resources allow them to identify families in need and ensure that the Food Angel donations reach the right recipients. This collaborative effort ensures that the support reaches those who truly need it and makes a tangible impact on their holiday season.

The Significance of Kroger's Zero Hunger | Zero Waste Initiative

Kroger's Zero Hunger | Zero Waste initiative is a comprehensive and far-reaching program. By aiming to eliminate hunger in its communities, Kroger is addressing a critical social issue. The Food Angel Tree program is a tangible manifestation of this initiative, as it directly provides food to families in need. This not only helps to alleviate hunger but also shows Kroger's commitment to being a responsible corporate citizen.

Reducing food waste is another important aspect of Kroger's initiative. By ensuring that food is distributed to those who need it, rather than going to waste, Kroger is making a positive impact on the environment and society. The Food Angel Tree program plays a crucial role in achieving this goal by redirecting surplus food to families in need.

The Impact on Families and the Community

The Food Angel Tree program has a profound impact on the families it serves. For many families facing challenges during the holiday season, a Christmas meal can make a world of difference. The ability to provide this basic necessity through the Food Angel Tree gives hope and joy to these families. It helps to alleviate some of the stress and hardship they may be experiencing.

On a community level, the program fosters a sense of unity and generosity. Kroger's customers and associates coming together to support this initiative create a positive ripple effect throughout the community. It shows that even small acts of kindness can have a significant impact and inspire others to get involved.