The pet food market is segmented by type into dog and cat food and other pet food. Dog and cat food, accounting for 85.3% or $58.7 billion of the total in 2023, is the largest segment. Going forward, it is expected to be the fastest growing, with a compound annual growth rate (CAGR) of 7.7% during 2023 - 2028. This growth is driven by the increasing popularity of pets and the focus on their nutrition. Other pet food also plays a crucial role, with its own set of opportunities and challenges.
For instance, different breeds of dogs and cats have specific dietary requirements. Understanding these nuances is essential for pet food manufacturers to meet the diverse needs of pet owners. Additionally, the rise in pet ownership among millennials and Gen Z has led to a greater demand for premium and specialized pet foods.
The pet food market is also segmented by ingredients into animal derivatives, plant derivatives, and synthetic. Animal derivatives, accounting for 63.8% or $43.9 billion in 2023, dominate the market. However, the plant derivatives segment is expected to be the fastest growing, with a CAGR of 7.9% during 2023 - 2028. This shift is driven by the growing awareness of pet nutrition and the increasing demand for natural and sustainable products.
For example, plant-based ingredients like peas and lentils are gaining popularity as they offer a good source of protein and other essential nutrients. At the same time, animal derivatives still hold a significant share due to their high nutritional value. The balance between these two types of ingredients is crucial for meeting the evolving needs of pets.
The pet food market is segmented by distribution channel into specialized pet shops, internet sales, hypermarkets, and other distribution channels. Specialized pet shops, accounting for 35.1% or $24.1 billion in 2023, are the largest segment. However, the internet sales segment is expected to be the fastest growing, with a CAGR of 7.9% during 2023 - 2028. This growth is fueled by the convenience and accessibility of online shopping.
Specialized pet shops offer a personalized shopping experience and expert advice on pet food. On the other hand, internet sales provide a wide range of options and competitive prices. Both channels play a vital role in reaching different customer segments and meeting their shopping preferences.
North America was the largest region in the pet food market in 2023, accounting for 46.1% or $31.7 billion. Western Europe, Asia Pacific, and other regions follow. Going forward, the fastest-growing regions will be the Middle East and South America, with CAGRs of 25.04% and 21.49% respectively. Africa and Eastern Europe are also expected to grow at CAGRs of 13.14% and 9.93% respectively.
Each region has its own unique characteristics and trends. For example, in North America, the pet food market is highly competitive and driven by consumer preferences. In Asia Pacific, the growing middle class and increasing pet ownership are driving market growth. Understanding these regional differences is crucial for market players to develop effective strategies.
The global pet food market is highly concentrated, with large players operating in the market. Nestle Purina Pet Care (Nestle SA) is the largest competitor with a 32.08% share of the market, followed by Mars Petcare Inc with 29.07%, Hill’s Pet Nutrition Inc with 6.24%, General Mills Pet with 3.45%, The J.M. Smucker Company with 2.65%, Diamond Pet Foods with 2.18%, Unicharm Group with 2.03%, United Petfood with 1.89%, Spectrum Brands Holdings Inc (United Pet Group) with 1.13% and Freshpet Inc with 1.11%. These companies are constantly innovating and expanding their product portfolios to meet the changing needs of the market.
For instance, Nestle Purina Pet Care has been investing heavily in research and development to introduce new and innovative pet food products. Mars Petcare Inc has been focusing on expanding its global presence and strengthening its brand. These companies are setting the pace for the industry and driving its growth.
The top opportunities in the pet food market segmented by type will arise in the dog and cat food segment, which is expected to gain $26.5 billion of global annual sales by 2028. In terms of ingredients, the animal derivatives segment will gain $17.9 billion of global annual sales by 2028. For end-users, the specialized pet shops segment will gain $9.9 billion of global annual sales by 2028. The pet food market size will also see significant growth in the USA, with a gain of $5.5 billion.
These opportunities present a great potential for market players to expand their businesses and capture a larger share of the market. By focusing on these areas and leveraging their strengths, companies can achieve sustainable growth in the pet food industry.