Reidsville, GA witnessed an extraordinary event as the Healthy Family Project's annual Fall Produce for Kids cause marketing campaign with Publix took center stage from September 26 to November 4. In the produce departments of all Publix stores, a remarkable synergy emerged.

Nourishing Kids with Seasonal Produce and Community Impact

17 Produce Vendors Unite for Nutritious Impact

During this six-week campaign, an astounding 17 produce companies came together, providing a whopping 825,000 meals* to the 37 Feeding America® partner food banks in the Publix market area. This isn't just a one-time effort; it's the 22nd year of this campaign, having raised over $4.1 million for causes that support families and children in the communities where Publix operates. It has also played a crucial role in providing more than 15 million meals to Feeding America partner food banks.Each participating Publix store became a hub of activity during this campaign. More than 1,300 stores displayed signs near the participating produce vendors, inviting shoppers to explore a free, bilingual digital cookbook. These signs featured QR codes that linked to a cookbook filled with seasonal recipe inspiration. There was also a section introducing the Publix dietitian team and valuable nutrition tips."Dwaine Stevens, Publix Director of Community Relations, emphasized, 'Publix is dedicated to creating positive change in the communities we serve. Our 22-year collaboration with Healthy Family Project's Produce for Kids campaign truly reflects this commitment.'"The campaign sponsors were prominently featured in a Healthy Family Project-hosted Halloween themed Instagram Live cooking class and also received significant attention in Healthy Family Project's social media and e-newsletter content."John Shuman, founder of Healthy Family Project and president of Shuman Farms, stated, 'Our continued partnership with Publix and our valued produce partners has allowed us to make a meaningful difference in Publix communities over the years.'"Partners supporting the fall Publix Produce for Kids cause-marketing campaign included Ayco Farms, Bay Food Brokerage, Chiquita, Coast Tropical, Crunch Pak®, Hero®, Del Monte Fresh, Fresh Express®, GT’s Living Foods, Mariani Nut Company, Marzetti®, Mission Produce, nasoya®, SUNSET®, Rainer Fruit, Village Farms Greenhouse Grown® and Wonderful® Halos Mandarins.According to the USDA, an estimated 47 million people, including nearly 14 million children, in the U.S. were living in food-insecure households in 2023. This campaign serves as a vital lifeline, raising funds for local Feeding America partner food banks such as Feeding Northeast Florida, Food Bank of North Alabama, Montgomery Area Food Bank, Inc., All Faiths Food Bank, America’s Second Harvest of the Big Bend, Feeding America Tampa Bay, Feeding South Florida, Harry Chapin Food Bank of Southwest Florida, Second Harvest Food Bank of Central Florida, America’s Second Harvest of Coastal Georgia, Atlanta Community Food Bank, Feeding the Valley Food Bank, Food Bank of Northeast Georgia, Foodbank of Southeastern Virginia and the Eastern Shore, Dare to Care Food Bank, Golden Harvest Food Bank, Middle Georgia Community Food Bank, Second Harvest of South Georgia, Second Harvest Food Bank of Metrolina, Harvest Hope Food Bank, Lowcountry Food Bank, Chattanooga Area Food Bank, Second Harvest Food Bank of Middle Tennessee, Community Food Bank of Central Alabama, Feed More, Feeding the Gulf Coast, Food Bank of Central and Eastern North Carolina, Food Bank of Abermarle, Fredricksburg Area Food Bank, Inter-Faith Food Shuttle, MANNA Food Bank, Second Harvest Food Bank of Northwest North Carolina, Second Harvest Food Bank of East Tennessee, Second Harvest Food Bank of SE North Carolina, and Treasure Coast Food Bank and Virginia Peninsula Food bank.For more information about the Publix Produce for Kids campaign, visit healthyfamilyproject.com.*Every $1 donated to Feeding America helps secure at least 10 meals on behalf of member food banks.About Healthy Family Project | Produce for KidsHealthy Family Project firmly believes in creating a healthier generation. As a cause marketing organization, it creates programs like Produce for Kids, which offer easy, fun, and inspiring recipes and healthy ideas. Since its inception in 2002 by Shuman Farms, Healthy Family Project has raised over $8 million to benefit children and families and provided more than 22 million meals through Feeding America. To learn more about Healthy Family Project and healthy eating, visit healthyfamilyproject.com.About PublixPublix, the largest employee-owned company in the U.S. with over 255,000 associates, currently operates 1,386 stores in Florida, Georgia, Alabama, Tennessee, South Carolina, North Carolina, Virginia, and Kentucky. For 27 consecutive years, the company has been recognized by Fortune as a great place to work. Additionally, Publix's dedication to superior quality and customer service is renowned in the grocery business. For more information, visit the company’s newsroom at corporate.publix.com/newsroom.About Feeding America®Feeding America is committed to an America where no one is hungry. It supports tens of millions of people experiencing food insecurity by providing them with the food and resources they need to thrive. It is a nationwide network of food banks, statewide food bank associations, food pantries, and meal programs. Feeding America also invests in innovative solutions to increase equitable access to nutritious food, advocates for legislation that improves food security, and works to address factors that impact food security, such as health, cost of living, and employment. It partners with people experiencing food insecurity, policymakers, organizations, and supporters in a united movement to end hunger. Visit FeedingAmerica.org to learn more.