Epic Games is set to redefine the mobile gaming landscape with its ambitious free games program, offering developers and players unprecedented freedom. CEO Tim Sweeney envisions a future where gamers can seamlessly access their favorite titles across platforms without being tethered to monopolistic app stores.

Empowering Developers and Players in the Battle for App Store Freedom

The Vision of Cross-Platform Gaming

Epic Games has unveiled an innovative approach to mobile gaming that transcends traditional boundaries. The company aims to create a unified ecosystem where users can purchase and play games on multiple platforms without losing access to their digital assets. This vision is underpinned by the introduction of nearly 20 third-party games on Android and iOS within the European Union. Titles such as Bloons TD 6 and Dungeon of the Endless: Apogee are among the first to be featured in this groundbreaking initiative.The core objective is to establish a single, cross-platform store that ensures ownership continuity. For instance, if a player buys a game or in-game items on one platform, they retain those purchases across all supported devices. This seamless integration promises to revolutionize how gamers engage with their favorite titles. Epic plans to roll out new free games monthly, transitioning to a weekly schedule as the program gains traction.

Overcoming Obstacles: The Core Technology Fee Dilemma

One significant hurdle facing third-party app stores is the Core Technology Fee (CTF) imposed by Apple. This fee, amounting to 50 euro cents per install after a million annual downloads, poses a substantial barrier for developers looking to diversify distribution channels. Recognizing this challenge, Epic has pledged to cover the CTF for participating developers for one year. Epic's CEO, Tim Sweeney, argues that the CTF is prohibitive and stifles competition. He believes it undermines the potential for alternative stores to gain a foothold in the market. By shouldering this financial burden, Epic hopes to provide developers with the support needed to thrive outside the confines of established platforms. Although this move may not be sustainable long-term, it underscores Epic's commitment to fostering a more competitive environment.

Advocacy and Regulatory Action

Epic's battle against restrictive practices extends beyond financial support. The company has been vocal about its concerns regarding Apple's policies and their impact on developer freedom. Epic has appealed to the European Union, urging regulators to enforce the Digital Markets Act (DMA) more rigorously. According to Sweeney, robust enforcement is crucial for ensuring genuine user choice and competition.The DMA, which governs digital competition, mandates that companies like Apple open up their ecosystems to alternative stores. However, Epic contends that full app store freedom remains elusive, particularly in regions outside the EU. The company cites mobile "scare screens" as a deterrent to installing third-party apps, leading to a significant drop-off rate. Despite these challenges, Epic remains optimistic about achieving its goals through sustained advocacy and regulatory pressure.

A Long-Term Commitment to Change

Epic's efforts to challenge dominant app store models have spanned several years, marked by high-profile legal battles and strategic maneuvers. The 2020 lawsuit against Apple was a pivotal moment, highlighting the broader implications of platform restrictions. Sweeney acknowledges that the fight will likely continue well into the next decade but remains steadfast in his belief that change is inevitable.He emphasizes that Epic can only compete on equal terms in Europe due to the DMA's provisions. In contrast, American users face limitations that prevent them from accessing certain titles, such as Fortnite on iOS. Sweeney views this disparity as unjust and calls for reforms that ensure fair competition and user choice across all markets. Ultimately, he envisions a future where developers and players enjoy greater autonomy and innovation in the mobile gaming space.