Western Michigan University's food marketing program is making waves in the industry. Under the guidance of Dr. Russell Zwanka, associate professor and director, the program has earned recognition from Progressive Grocer. This award highlights the program's excellence in educational support and learning advancement.

Progressive Grocer: A Leader in Grocery Industry Intelligence

Progressive Grocer stands as the number one business intelligence brand in the grocery industry. It connects the most important retailers, providing them with leading industry reporting, digital platforms, research, relevant events, and a sophisticated database. Retailers turn to Progressive Grocer for guidance in navigating the fast-paced and ever-changing grocery landscape.

WMU Food Marketing: A Storied History of Excellence

With decades of experience, the WMU food marketing program has been at the forefront of "all things food and consumer packaged goods." In 2023, it was recognized by Consumer Goods Technology as one of the 11 universities with top CPG talent. The program prepares students through experience-driven learning, where they engage with real business issues in the food industry. Students work on challenging business cases and projects with companies, participate in an industry tour visiting over 30 companies, attend the WMU Food Marketing Conference that brings 1,000 industry professionals together, join the Food Marketing Association for professional development and social connections, and have multiple internship opportunities.The students' outcomes in the program are truly remarkable. They leave with a comprehensive understanding of category management principles, data analytics, professional selling, and the unique nuances of the industry. Dr. Zwanka emphasizes the importance of this hands-on approach, stating that it prepares students to hit the ground running and become future leaders in the food marketing field.

Dr. Russell Zwanka: A Visionary in Food Marketing Education

Dr. Russell Zwanka is dedicated to shaping the next generation of food marketing professionals. His expertise and leadership have been instrumental in the success of the WMU food marketing program. As an associate professor and director, he ensures that students receive a well-rounded education that combines theoretical knowledge with practical experience. His passion for the industry is evident in his teaching and his commitment to collaborating with industry partners.Through his guidance, students gain valuable insights and skills that will serve them well in their careers. He encourages students to think critically, solve problems, and adapt to the changing needs of the industry. Dr. Zwanka's approach has led to numerous successful graduates who are making their mark in the food marketing world.

Industry Recognition and Student Success

The 2024 Impact Award for Educational Support and Learning Advancement is a testament to the hard work and dedication of the WMU food marketing program and its faculty. It recognizes the program's ability to prepare students for success in the industry and its contribution to the growth of future leaders.Students who graduate from the WMU food marketing program are well-prepared to take on challenges in the food marketing field. They have a solid foundation in key areas such as category management, data analytics, and professional selling. Many students have gone on to secure internships and full-time positions with leading companies in the industry, thanks to the program's strong industry connections and practical learning experiences.To learn more about the WMU food marketing program and its impact, visit WMU food marketing online. Stay updated on WMU news, arts, and events by visiting WMU News online.