The 2025 NFL Draft in Green Bay is not just about football; it's a celebration of Wisconsin's rich cultural heritage. One standout participant, Frybread Shack from Ashland, has been chosen as one of four local food trucks to serve attendees during this prestigious event. Owner Ezra Leoso shares his excitement over being selected from hundreds of applicants due to their unique representation of Wisconsin culture.

Frybread Shack specializes in an Indigenous delicacy that goes beyond traditional Native American cuisine. Their menu features innovative creations like frybread tacos and burgers, offering a fresh take on this classic dish. The secret recipe, passed down through generations, remains undisclosed but symbolizes the family’s deep connection to their roots. This story highlights how community support plays a pivotal role in their success, making them ambassadors for both local and indigenous traditions.

A Taste of Tradition with Modern Flair

At the heart of Frybread Shack lies a commitment to preserving tradition while embracing innovation. Ezra Leoso’s business showcases the versatility of frybread by presenting it in exciting new forms such as tacos and sweet bites. These offerings will be available exclusively at the NFL Draft, giving visitors a chance to experience something truly special. Each item reflects the creativity and passion behind this family-run enterprise.

Ezra Leoso describes the selection process as highly competitive yet rewarding, emphasizing the importance placed on showcasing authentic Wisconsin culture. While many associate the state with cheese and beer, Frybread Shack brings another dimension to the table—a native perspective steeped in history. By reinventing familiar ingredients into contemporary dishes, they honor their ancestors while appealing to modern tastes. This approach resonates deeply within their community, fostering pride among locals who see themselves represented on a national stage.

Community Spirit Driving Success

Beyond its culinary achievements, Frybread Shack embodies the spirit of collaboration and mutual support found within Ashland County and the Bad River Band. When asked what makes their establishment so successful, Leoso attributes much of it to those around him—people willing to help grow his vision despite humble beginnings as a pop-up shop using second-hand equipment. Such solidarity underscores why businesses rooted in communal values often thrive.

This journey from modest origins to representing Wisconsin at the NFL Draft exemplifies how far determination coupled with strong social bonds can take someone. For Leoso, every step along the way reinforces the idea that success isn't solely measured by individual accomplishments but rather by how well you uplift others alongside you. As anticipation builds toward draft day, he expresses gratitude knowing that all eyes will soon be on Ashland and Bad River thanks to his team's efforts. Ultimately, this narrative serves as inspiration for aspiring entrepreneurs everywhere reminding us all that staying connected to our roots fosters resilience and growth.