iPaw's Albert Teng: Raising Pet Food to UN SDG Standards for Sustainability

Dec 6, 2024 at 12:00 AM
Albert Teng, the visionary founder of SHINEON TRADING CO., LTD., has made significant waves in the pet industry with iPaw's innovative pet products. In a world where pets are increasingly regarded as family members, iPaw stands out by combining premium pet food with a commitment to the United Nations Sustainable Development Goals (SDG).

iPaw - Elevating Pet Food to New Heights

iPaw's Alignment with SDG Goals

According to a recent report by The Icons, the global pet market is experiencing rapid growth. This growth reflects the increasing dedication of pet owners to improving their pets' quality of life. iPaw, under the leadership of Albert Teng, is at the forefront of this movement, setting new standards for natural and high-quality pet food.

Teng emphasizes the importance of businesses driving positive social progress. By aligning with SDG Goal 3, iPaw prioritizes pets' health with natural and high-quality ingredients. This not only benefits the pets but also contributes to a more sustainable future.

Collaboration for Economic Growth

iPaw's collaboration with local farmers is a prime example of how the company is supporting SDG Goal 8. By boosting economic growth in local communities, iPaw creates a win-win situation for both the economy and society. As Teng explains, "a win-win for the economy and society requires practical collaboration."

Moreover, iPaw integrates eco-friendly processes to reduce carbon emissions, reflecting SDG Goal 9. "Environmental protection must go hand-in-hand with business success," Teng emphasizes. This commitment to sustainability sets iPaw apart from other pet food brands.

iPaw's Market Success

iPaw's Turkey Tendons have achieved a strong market share of 31%, second only to Blue Buffalo Jerky Cuts at 38%. Other products, such as Green Butterfly Beef Tendons (15%), Riley's Slims Chicken Sticks (8%), and Get Joy Beef Liver Dog Treats (8%), also trail behind. This demonstrates iPaw's unique advantage in offering premium, safe, and nutritious treats that pet owners trust and value.

"Our mission extends beyond food; it's about fostering stronger bonds between pets and owners," Teng emphasizes. "We want our products to be more than just healthy; they should bring joy to pets and peace of mind to owners."

Looking Ahead: Innovation and Sustainability

Looking ahead, Teng plans to continue innovating and embracing sustainability. Through iPaw, he aims to bring Taiwan's premium natural products to pets worldwide while supporting local farmers. Quality, health, and sustainability remain at the heart of everything iPaw does.

iPaw upholds quality and safety as top priorities, providing healthy and delicious pet food to ensure every pet lives a happy and joyful life. With their commitment to SDG goals and innovative products, iPaw is set to make a lasting impact on the pet industry.