Following the successful debut of an NFL game in Brazil, officials from both the country and the league are exploring opportunities for a more substantial presence. The initial match held in 2024 was met with overwhelming enthusiasm, prompting discussions about expanding the number of games hosted annually. Talks between Brazilian authorities and the NFL have included proposals for multi-year agreements that could significantly boost the sport's popularity in South America.

The potential for long-term collaboration is being championed by Gustavo Pires, who leads São Paulo's tourism sector. He envisions a partnership spanning several years, aiming to cultivate American football's growth within the region. Pires emphasizes the mutual benefits such an arrangement would bring, including increased economic activity and job creation. "With a sustained commitment, we can work hand-in-hand with the NFL to elevate the sport's profile and enhance its impact on our community," he remarked.

Beyond the immediate interest in Brazil, the NFL has also made strides in other international markets. Plans include hosting multiple games across Europe in 2025, with commitments already secured for London, Berlin, and Madrid. This global expansion strategy underscores the league's ambition to broaden its reach beyond traditional borders. While details for further international matches remain under consideration, the league has received approval to schedule up to eight overseas games each season.

The success of the inaugural game in Brazil has fueled optimism for future events. Local fans demonstrated robust support through ticket sales and television viewership, indicating a receptive audience ready to embrace American football. As negotiations continue, both parties remain optimistic about forging a lasting relationship that will benefit both the sport and the host nation.